TrueColorsRadio

A bit of TrueColors Radio history.
Having a large personal collection of music, I always noticed the extra pleasure of hearing a favourite track play on the radio, or in some cafe, or the beach, or any other place.

This observation led to an idea—at first glance a non-trivial one—launching a personal radio stream! The initial audience was meant to be myself, and others close in their musical tastes (and otherwise).

The obvious pluses, differentiating this solution from listening to files stored on the computer, radio, or other sources:
1. Autonomy. There’s no need to choose, launch, download, select, etc. At a maximum, it’s opening a window and pressing play. 2. You never know what song is next—the element of surprise, just like on the radio—but you know for sure that it’ll be a good one (everything in the rotation is chosen by you). 3. Good distribution of song playback—no more “overlistening”. 4. No advertising, news, entertainment shows, just music. 5. Ability for everyone who is interested to listen simultaneously, and the location and time of day don’t make any difference. The only requirements is access to the internet.

So, based on these general attitudes, in August 2011, TrueColors Radio was started. The only problem of that moment was solved. That would have been a satisfactory place to stop.

But, I was lucky, and a certain amount of listeners from my circles started to show initiative with adding musical and related organizational suggestions. This was unexpected, and another new, significant result appeared: familiarity with a ton of new music, all matching a certain taste.

This, I can say with certainty, is very valuable. From experience in past years, for every year of listening to music available from different sources, my collection was growing by maybe a few dozen new tracks that were new to me. In the previous year of TrueColors Radio I heard several hundred tracks, which match 100% with my musical coordinate system.

I value this breakthrough greatly, and am very grateful to the people who spend a lot of their time researching and suggesting a variety of tracks, selecting them with accordance to the main criteria they’re familiar with. This possibility of mutual enrichment is the second serious result achieved thanks to TrueColors.

What next? The time is ripe to set another high goal, on a social scale. Here, the possibility of reaching the goal doesn’t have key importance, since, as a very respected professor in university said, distant, perhaps unachievable goals allow for setting of the right direction of growth, and it’s not too important if the goals themselves are reached in the end.

With respect to radio, the idea is simple: the listener, hooked by a long-known song, with further listening will open themselves to a lot of novelty collected on the station, and perhaps will bring something of their own.

In this fashion they will see a widening of their musical engagement and maybe even more—the improvement in the quality of their taste! This is that distant and noble goal.

We’ll see, to what degree our team can realize it.

Welcome and stay with us. Alexandre Gritsouk.

We take the musical component of our station seriously, and we do the same for the visual component.

Design and copywriting of everything you see on TrueColors Radio are the result of Olesya’s participation in the project. In addition, all tasks related to the branding and the accompanying graphic decisions (from cards to car stickers) fall on her fragile shoulders.

Here we really made use of her skills and experience, developed during her studies to be a designer and work at a PR agency as well as her obvious intuition and creativity.

Many radio stations of varying themes and directions exist, but TrueColors Radio distinguishes itself by its main concepts.

Firstly, the absence of commercials aspects, and as a corollary absence of advertising in any form.

Secondly, the possibility of influencing the repertoire by any of the listeners; with the help of recommendations to include a particular song in the track list, as well as with the help of likes/dislikes for the ones already in it.

Most importantly: the music. The music is of various styles and epochs but united by something that doesn’t have a concrete definition; possibly the melody, maybe the quality of the performance, or maybe it just rings in unison with the strings in our souls, which reflect our views on life.

If good music is a part of your life, join us, recommend and vote.

We’re happy to see you among our listeners. Welcome and stay with us.

The way TrueColors Radio visually and functionally delivers music to its listeners is entirely Alexader’s accomplishment.

Specifically, the entire interface including display of information about the tracks (cover, comments, lyrics), voting and charts, recommendations, the content management system, and much of the other functionality that highlights your visit to the TrueColors Radio was developed and implemented by Alexander.

Results like these are possible for a graduate of a relevant faculty, having work experience with internet technologies, not being too distracted by the musical component of the project. After all, someone has to solve the strictly technical problem, not float in the musical clouds, as many other members of the TrueColors Radio team typically do.